Designing a Cohesive Brand for ARAS

The Academy of Relationships and Sex (ARAS) provides resources, education, and expert guidance on intimacy, sexual wellness, and relationships. As a hub for relationship coaching, life coaching, and health-focused insights, ARAS connects individuals to a safe, inclusive community.
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With a presence across social media, a website, and mobile apps, the redesign aimed to unify their platforms under a cohesive brand identity that reflects their mission and creates a meaningful impact.

The Brand

A Symbol of Connection and Trust

The ARAS brand identity blends warmth, fluidity, and trust to reflect its mission of fostering meaningful relationships. A refined infinity symbol pairs seamlessly with a flowing wordmark, while a warm sunset palette, balanced by calming blues, shows comfort and inclusivity.

Together, these elements create a cohesive and approachable design that unifies ARAS’s presence across all platforms.

Featured Work

Squirt.org

Modernizing a gay dating app's user experience

Sibol Pride Network

Launching an inclusive community initiative

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alfredaletabinas@gmail.com

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